Cooperation between the Theatre „AEGI“ and the taxi radio circuit Hallo Taxi 3811 is to bring the taxi drivers more passengers.
Since the 2014/15 season began the taxi radio circuit is a partner of the theatre. The location of the comedy is in Braunschweig from where it stages guest performances nation-wide and sends the productions on tour. In Hanover, about 50 performances are given every season.
For a long time the largest company in Lower Saxony with almost 600 vehicles has been looking for a partner for culture events. „We are all the more pleased that with comedy in the Theater am Aegi we now found such cooperation“, says Managing Director Reinhard Bellmann. In addition to classic advertising media, such as advertisements in the annual programme and on flyers „3811“ ensures its rights to the tickets. The back of the ticket is now adorned with the saying: „With us, you are the star – We take you comfortably and safely to the Theater am Aegi and then back home!“
Bellmann. „With this campaign we want to motivate the theatre guests instead of sitting in the underground or the bus, preferably to take a taxi to the theatre, and of course to enjoy a little luxury.“ jh